Helped strategically drive, plan and execute multiple efforts for the Velveeta portfolio. It got weird. And it was awesome. The brand came to life on Twitter, Facebook, Tumblr and Instagram.
“Velveeta’s Social Media Accounts Are So Amazingly Weird”
Show us your . . . framed Velveeta record
In addition to drumbeat posts, we created Our Book of Liquid Gold, a digital book that drew in your Facebook info to make a personalized book about you and the Velveeta Blacksmith.
We also created EatLikeThatGuy.com, an extension of the Eat Like That Guy You Know campaign. We gave those guys prompts to make up stories about themselves and their friends. Then they shared it.
We also did weird other stuff. Like created a mini-campaign called Be Like That Guy You Know that results in a bunch of online videos, a MagicEye poster and a 3D printed Velveeta soldier, vaguely reminiscent of Sad Keanu.
Alissa Sheely 