The Velveeta portfolio included multiple different product lines – Velveeta Loaf, Shells & Cheese, and Cheesy Skillets. Through a thorough segmentation, we identified our largest growth opportunity in young men. We made a campaign just for them – Eat Like That Guy You Know. Here are two of my favorite spots from the campaign:
Velveeta Shells & Cheese – That Aquarium Store Guy
Alissa Sheely 