Ahhh, the E*TRADE Baby.
During Super Bowl XLII, eTrade entrusted its public image to a talking (and puking) baby. The next day, eTrade registered more new accounts than it had on any other day in the company’s history. Dozens of promotions and a couple NFL championships later, the “eTrade baby,” as he’s been christened, is one of the most recognizable ads on television, and one of the most famous spots in Super Bowl history—last year’s ad helped eTrade reach an estimated 768 million people. – FastCompany
Alissa Sheely 